Outside of work, I have grown my personal social media presence to 500k+ followers on TikTok, 100k+ followers on Instagram and 5k+ subscribers on YouTube. While this experience doesn’t compare to the depth of expertise our team brings to social media strategy, it has given me valuable insights into digital trends and audience behaviour that I can draw upon to support our clients when needed.

The connection between websites and social media

Websites are often the foundation of a brand’s digital presence, but social is where brand and audience truly connect. I can see how users interact with the content I make, and that’s helped me to strengthen my understanding of how to drive engagement and traffic, as well as my appreciation of our Social Media and Content Managers!

This deeper understanding means I can make sure the websites we build are ready to complement social media strategies and provide seamless, efficient user journeys from social platforms to conversion points.

Supporting data-informed strategies

Through growing my own accounts, I’ve developed an awareness of how key metrics (engagement rates, traffic sources and content performance) shape successful campaigns. This means I can understand and support the data-driven decisions made by our Search and Social Manager and make sure that our web projects are set up to leverage this data effectively.

Delivering a cohesive digital experience

One of the most rewarding aspects of my job is collaborating with our Social Media and Content Managers to align website goals with social media strategies. Their expertise drives the vision for integrated campaigns, while I work to ensure the technical execution aligns with their creative strategies. This might include:

• Creating landing pages tailored to social traffic
• Incorporating features like user-generated content or influencer partnerships seamlessly into web design

How this benefits our clients

The combination of my experience and the skill of our in-house teams means we can deliver:

• Expertise-driven strategies: Our Social Media and Content Managers and Search and Social Manager lead with their wealth of knowledge, ensuring campaigns are innovative and effective.
• Seamless website integration: My personal understanding of social media trends complements the team’s expertise, allowing me to translate their strategies into technical execution.
• Forward-thinking web development: By staying up-to-date with social media trends, I can make sure the websites we build are adaptable to evolving user behaviours.

Partnering for digital success

While my personal social media journey has been an eye-opener, the real strength of our digital projects comes from the expertise of our Social Media and Content Managers and our Search and Social Manager. My role is to support and enhance their work, ensuring the websites we deliver are not only visually appealing but also strategically aligned to complement their efforts.