Samsic is a leading cleaning and security services provider, covering more than 25 countries and serving more than 30,000 customers with bespoke services, from security to cleaning and waste management. They wanted to raise awareness of the Samsic brand within their sector, demonstrate their position as an industry leader, build domain authority and bring in new business.
Service:
The Challenge
Samsic wanted to raise their profile with key target audiences and highlight their position as experts in the facilities management industry. To make this happen, we needed to secure coverage in key industry titles, and create thought leadership pieces to demonstrate Samsic’s knowledge and expertise. As well as print and online publications, awards, social media and podcasts presented opportunities for additional coverage.
The thought leadership pieces could be shared by Samsic’s key people, external figures and other publications on social media, amplifying the stories and the Samsic brand. We needed to identify contacts at these key titles in order to secure our features, encourage them to provide backlinks for Samsic, and increase the number of linking domains.
The Solution
Thought leadership pieces covered recruitment and retention, security recruitment, mental health and wellbeing, environmental impact, and innovation. These pieces were featured in a variety of high-value industry titles, including IFSEC Insider and Smart Automation. Alongside written content, some of Samsic’s key people featured on industry podcasts and roundtable discussions, enhancing potential reach.
The Outcome
We achieved a strong spread in 2023, featuring in 17 key titles with 26 pieces of organic or paid coverage. The mixture of thought leadership pieces, press releases and social content showed that there is potential for significant combined reach across online and print.
Overall, Samsic finished 2023 with significantly higher visibility when compared to the start of the year. We’ve continued this trend in 2024 and have also helped the client win a Best Team honour in the British Security Awards, as well as reaching the finals of Technology in FM for their Samsic ONE application.
Samsic is extremely happy with the outstanding PR work by RKH. Their strategic approach and expert execution have significantly elevated our brand visibility and industry leadership, securing key coverage and valuable backlinks. We highly recommend RKH to anyone looking for professional and effective PR services.
Alyona Zakharchenko - Head of Marketing, Samsic UK
The Stats
30
pieces of paid or organic coverage
18
key publications
20
backlinks
63.5%
increase in linking domains
1,536,853
combined estimated potential press reach