Following previous work, VRN approached us to provide a campaign strategy to offer ongoing support throughout the 2023 financial year. They wanted to maintain a social media presence among young people in Leicestershire and the surrounding area and drive users to the website for additional support.

The Menopause Awareness Raising Service works on behalf of the NHS and Public Health in Leicester to promote and educate people around the menopause through open dialogue, breaking taboos and creating supportive environments. Through engaging various sectors and establishing a network of Menopause Champions, they aim to increase understanding and support organisations to become menopause-friendly. Their ultimate goal is to reshape perceptions and highlight the positive side of the menopause through evidence-based information.