Helping Vision Express look sharp

Vision Express are a staple on the high street when it comes to eyecare and eyewear. Recently, a new branding identity has been rolled out by the business, moving the brand positioning away from ‘see more for less’ to a more high-end, aspirational ‘express your vision’ positioning.

Service:

The Challenge

Vision Express stock eyewear from a range of high-profile brands - think Gucci, Prada, Vogue, Ray-Ban and many more. Conducting a shoot under a tight budget, with numerous professional models in brilliant, inspirational locations posed a challenge; everything needed to reflect the quality of the brands and convince audiences that VE is a high-end brand.

To support this, the client approached us with a request to conduct a photoshoot in the hope of creating a large bank of images they were able to use on their website, social media and PR across a 12-month period.

The Solution

To capture a variety of shots, we conducted a three-day shoot - one day in a professional studio with models, one day in the studio for a product-only shoot and one day on location with models. We managed to collate a very large bank of images to use as per the brief, shooting our models in glasses and without (to also promote VE’s contact lens range which is now a fast growing part of the business for them).

The Outcome

With the locations handpicked by our creative director, and the materials, colours and backdrop curated by us, the images looked extremely professional and sharp.

One of the images from the campaign was used across a POS campaign (see below) in all of VE’s 548 stores across UK and Ireland, and it’s still being used today, with VE acquiring extra usage for the model. The imagery was also used on social media, and used on web and digital for the PR team.