Leicester Tigers are a professional rugby union club based in Leicester. They approached us to ask us to assist with the job of replicating their existing club History Book (dated 1880 - 2014) but with new content and imagery from the last 10 years (2014 - 2024).
Service:
The Challenge
Continuity from the previous edition was key, so the first challenge was to use the existing book to define the design of the new edition, which meant matching the specification, layout and typography exactly. We also had to pull in various types of content for the different chapters, including a huge amount of stats and data, so we needed to develop methods to streamline the design process, while maintaining consistency and accuracy.
The Solution
Using the previous book and the Leicester Tigers brand guidelines, our design and creative team were able to replicate the formatting and layout of the existing book in Adobe InDesign. From there, we were able to insert all the content and imagery that the club provided. We collaborated directly with the main author throughout the process, and assisted with the print aspect for both hardback and paperback versions of the book. Our design team also provided visual mock-ups of the book which were used for the club to advertise its upcoming release.
The Outcome
After a meticulous proofing process between the design team, the author and the club, the end result was a fantastic 72-page book containing the last 10 years’ worth of club history, the 100 Cap Club, complete Tigers' Roll Call, an encyclopaedia and a list of subscribers. Both hardback and paperback versions are available, including a separate dust jacket cover and gold foil spine for the hardback.
A huge thanks to the entire team at Rock Kitchen Harris. Paul Petherick has quite simply been the “rock” part of his company’s name; his employees have been exceptional but especially Matt Laws with his graphic design wizardry and Emily Lucas for her project management skills in keeping everything and everyone on target.
Stuart Farmer, Author
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The Team
Emily Lucas
Account Executive
Matt Laws
Lead Technical Designer
Paul Petherick
Director